3 Digital Marketing Techniques for App Businesses and Founders

Looking for ways to get the word out about your mobile application but done enough app store optimization? From the top 5 trending digital marketing methods, here are 3 most effective for promoting your mobile app across media.

1. Social Media Marketing

The first thing an app user checks about your mobile app, especially if it’s a B2C app, is the Instagram. Utilize social media platforms like Facebook, Instagram, and Twitter to promote your app. Create engaging posts showcasing app features, special offers, user testimonials, and behind-the-scenes content.

If you want instant user acquisition, use targeted advertising to reach potential users based on demographics, interests, and behavior. Encourage user-generated content by running contests, challenges, or hashtag campaigns. To grow your social media game, engage with your audience by responding to comments, messages, and reviews. This will help you build a community for your app.

2. SEO (Search Engine Optimization)

Hire a web developer company in Dubai to create a website presence and landing page for your mobile app. Then create optimized content to improve your app’s visibility in search engine results. Start with conducting keyword research to identify relevant search terms related to your app and incorporate them into your app store listing, website content, blog posts, and press releases. Once you have launched the website, create content regularly and use CTA buttons that direct users to the app store listing.

With SEO, ask your mobile app developers in UAE to optimize app store metadata including the app title, description, and keywords to improve its ranking in app store search results.

Gradually, you can build high-quality backlinks from reputable websites and directories to boost your app's authority and credibility.

3. Email Newsletter Marketing

Through your website, build an email list of subscribers interested in your app and send them regular newsletters with valuable content, updates, and promotions. Segment your email list based on user preferences, behavior, and demographics to deliver targeted messages that resonate with each audience segment.

To increase your email open rate, use compelling subject lines and send personalized content for more engagement. Include calls-to-action prompting subscribers to download/update or make a purchase through your app, leave a review, or take advantage of a special offer. You can monitor email performance metrics such as open rates, click-through rates, and conversions to optimize your email marketing strategy over time.